Smile With Your Eyes – Smiley Vision by Nunettes
Posted: 05/18/2012 Filed under: Uncategorized | Tags: Club, Eyewear, Nunettes, Smiley Leave a comment »Smiley have teamed up with hip eyewear brand Nunettes to create a club worthy collection. These stylish and fun pieces are available to buy online here. A perfectly cool accessory for your holiday both day and night – these shades are sure to attract some cheerful attention.
It Must Be Love – Smiley Summer Accessories
Posted: 05/09/2012 Filed under: Uncategorized Leave a comment »We’re feeling all warm and loved up over in the Smiley studio today and couldn’t resist sharing our Smiley ‘Love’ bags with you. Butter soft leather contrast with a canvas back creating cool accessories with a free love hippy spirit – perfect for adding some playful updates to simple summer apparel. Check the out on our store here.
Things That Make Us Smile
Posted: 05/09/2012 Filed under: Uncategorized Leave a comment »This weeks roundup of smiley discoveries
Benetton & Smiley – Coming Soon For Summer 2012
Posted: 05/09/2012 Filed under: Uncategorized | Tags: 2012, beachwear, Benetton, Smiley, summer, underwear Leave a comment »We are super excited about the launch of Benetton‘s new range of Smiley sleep, beach and underwear ranges due to hit the stores at the end of this month….watch this space for more info and product news…we can’t wait!
We love – Cardelicious!
Posted: 05/08/2012 Filed under: Uncategorized | Tags: birthday card, Cardilicious, good luck card, Happy, keep calm and smile Leave a comment »Cardelicious have just launched their Smiley Happy card collection with a super exciting range of greetings cards. Whether its birthday chuckles or positive encouragement – our playful range is guaranteed to make you smile! We snapped a few of our favourites to give you a sneak peak below…for the entire range please check out the Cardelicious online store here.
Dream Happy With Smiley Etam Sleepwear Collection
Posted: 05/08/2012 Filed under: Uncategorized | Tags: Etam, Lingerie, Sleepwear, Smiley Leave a comment »Shake off the day’s stresses and wind down for a relaxed and happy night’s sleep in these super soft and playful pieces from Smiley’s collaboration with Etam. Our range has been so successful that we are booming into our 7th consecutive season with the on-trend high street store. Stylish enough for Sunday lounging as well as under the covers, these cool pieces are available in 500 Etam stores across Belgium, France and Spain. Order some for yourself online here.
Relax & Be Calm With Smiley Happy Thoughts Bed Linen
Posted: 05/03/2012 Filed under: Uncategorized | Tags: bed linen, breakfast in bed, de-stress, positive slogans, relax, Smiley Leave a comment »Happy and positive messages in craft-like, calm and colourful tones set the perfect relaxed mood for your bedroom as seen on our Smiley bed linen. What better motivation to enjoy lazy Sunday mornings – treat yourself to breakfast in bed (or better let someone else treat you!) – take some time out for yourself, take a deep breath, relax your shoulders and smile.
Things That Make Us Smile
Posted: 05/02/2012 Filed under: Uncategorized | Tags: Happiness, Smile, Smiley Leave a comment »This weeks roundup of smiley discoveries

Sail Away – Revitalise Your Bedroom With Smiley Nautical Bed Linen For A Breath Of Fresh Air!
Posted: 05/02/2012 Filed under: Uncategorized | Tags: bed linen, Nautical, Smiley, Stripes Leave a comment »Be inspired by the impossibly chic South of France, whether its Bridget Bardot’s style or Steve McQueens effortless cool – its time to revitalise your bedroom . Both stripes and smiles will remain fashionable for every season whatever the year, a true summer classic. Currently available to buy in Galeries Lafayette, Paris’ most fashionable department store.
Things That Make Us Smile
Posted: 04/27/2012 Filed under: Uncategorized | Tags: beach, Smiley, ss12, sunshine Leave a comment »This weeks roundup of smiley discoveries
We’ve had enough of the April showers in our London design studio and to cheer ourselves up we have looking forward to the sun and getting in the Smiley summer holiday spirit. Our Hawaiian inspired tees and ocean blue prints will be hitting the stores very soon. We’ll keep you posted.
All That Glitters
Posted: 04/20/2012 Filed under: Uncategorized | Tags: Earrings, Glitter, Smiley, Sparkle Leave a comment »Sparkle stylishly this Spring with our playful earrings. Add some accent of luxurious happiness to simple outfits with these cheerful accessories available on our online store here.
Smiley Brand Heritage: Our Story
Posted: 04/18/2012 Filed under: Uncategorized | Tags: brand, Heritage, Smiley Leave a comment »Our brand heritage dates back to Paris, 1979 when Franklin Loufrani founded the company. Franklin worked at a National newspaper in Paris and wanted to give his readers some positivity by highlighting all the good news stories with a Smiley logo. In a very short time Smiley became the most recognizable icon in the world and remains so to this day.
The Smiley brand, began to reach global recognition as an ‘iconic’ logo with the rise of modernity, contemporary society and movements firmly establishing its heritage and identity in ‘Pop’ culture. Through related shared beliefs and trends reflecting on popular social and design movements as well as musical evolutions since the early 1970s; Smiley was organically creating its own philosophy and meaning to people. During this decade the original smiley logo was used to represent the ‘summer of love’ emerging during the time of the infamous Woodstock festival. Used as the symbol of peace and love, it offered people a sense of freedom and happiness during a difficult time when the world was facing both political and economic uncertainly.
The 1980′s saw the birth of the house music movement and the Smiley logo was once again used to represent this new musically pioneering time, allowing people a means of escape during enduring politically repressed time; no more so than in the UK. Acid house and rave fans used the yellow Smiley face symbol as an emblem of the lifestyle behind the music. Heavily linked with the famous Hacienda nightclub in Manchester (home to the acid house movement, DJs and musical artists during this period), some to this day still consider Smiley a sacred symbol of this liberating time.
In the 1990s the original smiley logo was omnipresent during the explosion of grunge rock music when it was used by notorious Seattle rockers Nirvana as a symbol of self-expression and anti-establishment against the corporate world. Pop culture, music and youth movements have always used the smiley logo as a symbol of expression. It came as no surprise that as people lent more to technology to communicate with one another following the creation of the internet, that smiley was there from the start. The emoticons (a facial expression pictorially represented by punctuation and letters, usually to express a writer’s mood) where a revolutionary way to communicate expression visually where text remained limited. The first emoticon came in the form of a sideways image of Smiley
and was used on email for the first time by computer scientist Scott Fahlman in 1982 to enhance his text. As a result a whole dictionary of hundreds of emoticons made of punctuation started to spread across the world!
Things That Make Us Smile
Posted: 04/13/2012 Filed under: Uncategorized | Tags: Fun, Love, Palm Tree, Smiley, Weekend Leave a comment »This weeks roundup of smiley discoveries

Happy Talking
Posted: 04/12/2012 Filed under: Uncategorized Leave a comment »Personalise your IPhone 4 with these playfully stylish art inspired phone covers, available to buy etail store here.
Win! Enter Our Competition to Win a Smiley Watch Every Day
Posted: 04/11/2012 Filed under: Uncategorized | Tags: April, Competition, Smiley, Watches Leave a comment »Enter our fantastic competition for a chance to win a Smiley Watch – we are giving one away every single day this month. To enter, simply share your pic, video or photo and tag Smiley in your facebook post using hashtag #smileyhappytime in your comment. You can tweet us too @smileyhappytime with your pic, video or photo and tag #smileyhappytime in the tweet. We are choosing our winners daily at random so good luck!
Thing That Make Us Smile
Posted: 04/11/2012 Filed under: Uncategorized | Tags: Smiley, Spring Mood Leave a comment »this week’s roundup of smiley discoveries
As Spring blossoms we look for positive growth and enjoy the simple pleasures of the home. Add some Smiley deco to your home with our ceramic hearts available to purchase here.
Galeries Lafayette & Smiley
Posted: 04/11/2012 Filed under: Uncategorized | Tags: Galeries Lafayette, home deco, Paris, Smiley Leave a comment »Pop down to the most chic department store in Paris, Galeries Lafayette and pick up some cheerful home deco pieces for your home for Spring.
Smiley Fire Extinguisher
Posted: 03/23/2012 Filed under: Uncategorized Leave a comment »Is it me or is it hot in here?!
Stamp out fire with a smile with this range of contemporary designer Smiley inspired fire safety extinguishers by Fire Design. Gone are the days of those bulky red fire extinguishers hidden in the darkest depths of our kitchen cupboards now there’s a range of extinguishers you can be proud of displaying in your home and what’s more they come with a 10 year guarantee – so what you waiting for head straight to Smiley’s online store and Fire Design to get yours now.
Things That Make Us Smile
Posted: 03/16/2012 Filed under: Uncategorized | Tags: Smiley Leave a comment »this week’s roundup of smiley discoveries
Click here to check out our Smiley cushions.
A Happy Home
Posted: 03/16/2012 Filed under: Uncategorized Leave a comment »The Smiley Company has partnered with italian cookware specialists Giaretti to create a contemporary range of SmileyWorld branded non-stick cookwear.
Thanks to Giaretti the SmileyWorld brand now enters into the kitchen world in a quirky and fresh way, bringing positivity, fun and plenty of smiles to kitchens around the world. A first for the Giaretti group, this licensed range includes a range of different sized frying pans as well as baking moulds and trays all emblazoned with a whole host of different SmileyWorld icons in a range of bold and bright colours as well as the classic yellow colour that Smiley is famous for. The range will be available worldwide with prices starting at 6 euros and will be supported by various trade shows throughout 2012 in Hong Kong, Germany, UAE and Dubai.
We love….Italian Vogue Smiley make-up
Posted: 03/16/2012 Filed under: Uncategorized | Tags: Italian Vogue, Make-up, Smiley, Steven Meisel Leave a comment »Steven Meisel’s shoot for this March’s Italian Vogue showed some super cool smiley make-up.
Things That Make Us Smile
Posted: 03/08/2012 Filed under: Uncategorized Leave a comment »this week’s roundup of smiley discoveries
With Spring on our doorsteps, we are highly anticipating the new delivery of SS12 Smiley products. Above is a sneak peak of what’s in store from our Smiley Society line.
Get Lucky
Posted: 03/07/2012 Filed under: Uncategorized Leave a comment »Smiley collaborates once again with fashion designer Disaya to create an exclusive jewellery collection for Autumn/Winter 12.
The collection called ‘Lucky Smiley’ has been created to wish its wearer love, luck and happiness. The range cleverly interprets the use of the original smiley alongside a range of lucky charms including four-leaf clovers, horseshoes and lucky stars into intricate statement pieces. Over-sized cuffs, signet rings, broaches, necklaces and earrings dominate this quirky candy coloured adorable collection.
The collection will be available at global retail outlets and on-line at www.smileycompany.com from September 2012.
Smiley-Funwheel AW12
Posted: 03/07/2012 Filed under: Uncategorized | Tags: AW12, Fun4u, Skateboarding, Smiley Leave a comment »Smiley are pleased to announce the launch of our new skateboard collaboration with German based skateboarding company FUN4U, the extensive range of sporting goods to help celebrate Smiley’s 40th Anniversary this year. The range was previewed in Munich at the beginning of February at the prestigious sportswear tradeshow ISPO. The range includes skateboards, longboards, rollerblades, bikes, scooters, helmets and yo-yos, all donning exclusive Smiley Original and Smiley Society artwork created especially for this collection.
Nicolas Loufrani (CEO of The Smiley Company) explains; “Smiley is building its brand around youth style tribes and we believe skaters are in total tune with our brand philosophy. Our friends at Fun 4 U share our vision so much that they have decided to make it a new business division. The new company Smiley Funwheel is now born and we wish it a great future. It’s not just one more licensed skateboard; it’s a brand new lifestyle brand”.
Things That Make Us Smile
Posted: 02/22/2012 Filed under: Uncategorized | Tags: Pastel, Smiley, Watches Leave a comment »this weeks roundup of smiley discoveries
We’re not sure were you can get a pastel pink dip dye but you can certainly find some Smiley spring pastel watches right here.
Smiley at Bread & Butter and Who’s Next
Posted: 02/22/2012 Filed under: Uncategorized Leave a comment »Smiley showed at Bread & Butter and Who’s Next this season with another rockin’ exhibit.We had a super successful show and will be back next season to show our SS13 collection we can’t wait to show you.
For any enquiries or questions or to say hello for next season please contact Antoine Rapport arapoport@smileyfactory.co.uk.
Smiley’s People: BBC Radio 4 documentary
Posted: 02/22/2012 Filed under: Uncategorized | Tags: BBC Radio 4, Documentary, Nicolas Loufrani, The Daily Telegraph, The Guardian Leave a comment »We are proudly featured in BBC Radio 4′s recent on air documentary that evaluates its phenomenal growth over the past forty-plus years and how it has gradually become a globally recognised icon and symbol of popular culture. Click here to download.
The edition features an exclusive interview with Nicolas Loufrani who presents a compelling evaluation of the powerful movement behind the smiley and why it is the Smiley Comapny’s mission to ensure this ethos. We received positive reviews in The Guardian and The Daily Telegraph – two leading broadsheet British newspapers.
Celebrity Smiles
Posted: 02/01/2012 Filed under: Uncategorized | Tags: Celebrity, Eliza Doolittle, Smiley, Stooshe Leave a comment »We are very excited to these cool celebrities spotted out spreading happiness in their Smiley clothing, with pop stars including Eliza Doolittle and new girl band Stooshe.
Happy Anniversary Smiley
Posted: 01/20/2012 Filed under: News | Tags: 40th Anniversary, Berlin, Bread & Butter, Paris, Who's Next Leave a comment »40 years of Smiles, 40 years of happiness
Smiley celebrates its 40th anniversary this year and kicks off a yearlong celebration. New products and ranges from Smiley and SmileyWorld brands will be previewing at several European trade shows with Bread & Butter in Berlin and Who’s Next in Paris being some of our global highlights. We also have some exciting home deco products we will be blogging about very soon.
Things That Make us Smile
Posted: 01/18/2012 Filed under: Fashion, Things that make us Smile | Tags: Smiley, Smiley Society Leave a comment »this weeks roundup of smiley discoveries
Kick starting the new year we are naturally drawn to positive messages and images of optimism. Anything sparkly usually helps us too. We found out inspiration this week from photographer Jenny Van Sommers and anticipating the launch of our new Smiley Society SS12 collection which we couldn’t resist sharing a sneak peak image of. Collegiate plums and sun bleached blues are setting a cool youthful tone for spring time.

















































