Things That Make Us Smile
Posted: 02/22/2012 Filed under: Uncategorized | Tags: Pastel, Smiley, Watches Leave a comment »this weeks roundup of delightful discoveries
We’re not sure were you can get a pastel pink dip dye but you can certainly find some Smiley spring pastel watches right here.
Smiley at Bread & Butter and Who’s Next
Posted: 02/22/2012 Filed under: Uncategorized Leave a comment »Smiley showed at Bread & Butter and Who’s Next this season with another rockin’ exhibit.We had a super successful show and will be back next season to show our SS13 collection we can’t wait to show you.
For any enquiries or questions or to say hello for next season please contact Antoine Rapport arapoport@smileyfactory.co.uk.
Smiley’s People: BBC Radio 4 documentary
Posted: 02/22/2012 Filed under: Uncategorized | Tags: BBC Radio 4, Documentary, Nicolas Loufrani, The Daily Telegraph, The Guardian Leave a comment »We are proudly featured in BBC Radio 4′s recent on air documentary that evaluates its phenomenal growth over the past forty-plus years and how it has gradually become a globally recognised icon and symbol of popular culture. Click here to download.
The edition features an exclusive interview with Nicolas Loufrani who presents a compelling evaluation of the powerful movement behind the smiley and why it is the Smiley Comapny’s mission to ensure this ethos. We received positive reviews in The Guardian and The Daily Telegraph – two leading broadsheet British newspapers.
Celebrity Smiles
Posted: 02/01/2012 Filed under: Uncategorized | Tags: Celebrity, Eliza Doolittle, Smiley, Stooshe Leave a comment »We are very excited to these cool celebrities spotted out spreading happiness in their Smiley clothing, with pop stars including Eliza Doolittle and new girl band Stooshe.
Happy Anniversary Smiley
Posted: 01/20/2012 Filed under: News | Tags: 40th Anniversary, Berlin, Bread & Butter, Paris, Who's Next Leave a comment »40 years of Smiles, 40 years of happiness
Smiley celebrates its 40th anniversary this year and kicks off a yearlong celebration. New products and ranges from Smiley and SmileyWorld brands will be previewing at several European trade shows with Bread & Butter in Berlin and Who’s Next in Paris being some of our global highlights. We also have some exciting home deco products we will be blogging about very soon.
Things That Make us Smile
Posted: 01/18/2012 Filed under: Fashion, Things that make us Smile | Tags: Smiley, Smiley Society Leave a comment »this weeks roundup of delightful discoveries
Kick starting the new year we are naturally drawn to positive messages and images of optimism. Anything sparkly usually helps us too. We found out inspiration this week from photographer Jenny Van Sommers and anticipating the launch of our new Smiley Society SS12 collection which we couldn’t resist sharing a sneak peak image of. Collegiate plums and sun bleached blues are setting a cool youthful tone for spring time.
Smiley opens first store at world’s first pop-up Mall
Posted: 12/01/2011 Filed under: News, Retail | Tags: Boxpark, London, Smiley Leave a comment »Tonight see’s the launch event for Smiley’s first retail outlet at the world’s first pop-up shopping mall Boxpark, in London’s hip East End. Please join us to experience live music, food, drink and of course positive vibes as we celebrate a new stage in the Smiley Story. We look forward to seeing you there and sharing a smile or two with you.
6’til late, Boxpark, Bethnal Green Road, London, E1 6JJ,
Backstage: MOBO Awards
Posted: 10/27/2011 Filed under: Fashion, Music, News | Tags: Boys II Men, Fazer, Jessie J, Miss Dynamite, Mobo Awards 2011, Smiley Leave a comment »Some snapshots from backstage at the MOBO’s, r’n'b superstars from Miss Dynamite to Boys II Men and Jessie J were eagerly getting into the Smiley spirit.

Smiley Society @ El Corte Inglés
Posted: 10/21/2011 Filed under: Uncategorized Leave a comment »Check out the viral for our launch of Smiley Society in El Corte Inglés, Spain. We shot the viral in Barcelona at the end of the summer and had a Smiley time hanging out with the hip youth of Barcelona .
We love Alexis Jordan
Posted: 10/14/2011 Filed under: News | Tags: Alexis Jordan, Mobo Awards 2011 Leave a comment »The beautiful Alexis Jordan snapped up some stylish Smiley Happy Deluxe apparel at the Mobo Awards 2011.
Behind the Scenes: Smiley S/S12 Look Book
Posted: 09/08/2011 Filed under: Fashion, News | Tags: London, Smiley, Smiley Deluxe, Smiley Society Leave a comment »We just shot our look book’s for spring/summer 2012 collections; Smiley Society, Smiley Happy Collection & Smiley Deluxe . 3 days, 3 collections, 3 studios in East London.
Bread and Butter: Smiley in Berlin
Posted: 08/24/2011 Filed under: Fashion, News, trade show | Tags: Berlin, Bread & Butter, Smiley Leave a comment »The Smiley team ventured to the Bread & Butter supershow this July. We were among 580 international exhibitors for street and urban wear. There was a huge buzz at the stand and show displaying collections for spring/summer 2012 from our 3 apparel lines; Smiley Society, Smiley Deluxe and Smiley Happy Collection, not to mention our fab accessories.
Smiley Society ♥’S Madrid
Posted: 08/23/2011 Filed under: Fashion, News Leave a comment »
We recently visited Madrid to plan the exciting launch of our casual youth line Smiley Society for autumn/winter 2011. The collection is launching in October in twenty of Spain’s prestigious department store’s El Corte Inglé. Walking round the hot streets of Madrid we found some cool street art and inspiring street style.
Smiley to launch first store at Boxpark, London
Posted: 07/21/2011 Filed under: News, Retail | Tags: Boxpark, Smiley, Smiley Deluxe, Smiley Society, SmileyWorld, Store Leave a comment »We are all very excited here at Smiley as we are anticipating the launch of our first retail space this autumn at Boxpark in Shoreditch, London. More news to follow soon.




















